Minsol: Providing mining & construction solutions for decades

Client:
Cuprum Bagrodia Limited

Industry:
Manufacturing & Industrials

Minsol deals with mining & construction equipment, high wall mining equipment & truck dispatch systems. A company that has been in the making for several decades now, they came to us at a time of significant change with the aim to refresh and clarify their brand while providing a sense of ownership to its employees. In an industry that rarely communicates on its savoir-faire, we helped them restore value to the essential role of providing mining solutions — making them important actors not only in the mining landspace, but also in the offices of the urban space.

The identity we developed for Minsol aims to help them valorise the mining process, while giving a refreshing outlook on their industry. The brand's new visual language refers to their unique spirit.