The Society of Modern Revivalists: by fashion designers of the country who produce minimal sustainable clothing

Client:
The Space At 9/2

Industry:
Fashion & Lifestyle

The 2016 Experience — All in Khadi

The experience revolved around the use of Khadi — a highly sustainable being used in India since the yesteryears. Showcasing designers who create modern pret lines, using primarily Khadi.

Heyho took direct inspiration from the Khadi texture and designed an abstract mesh which would play out in the collaterals. This pattern coupled with minimal serif typography shaped the identity of this series of exhibits. A minimal fold out invite, without any inserts, was designed keeping in mind environment sustainability which the event promoted.

“A variety of bareness is better than the monotony of repetition”

The 2017 Experience | Connecting Past and Future

The second year of The Society of Modern Revivalists connected past and future where each garment was a device that holds traditional, old world textiles mingled with modern tailoring and sensibilities.

Taking inspiration from the fact that each garment was a journey through time, showcasing time honored traditional and sustainable textiles with modern cuts and silhouettes - HeyHo Co imagined each brand as a constellation which formed meaningful patterns taking us back and forth in time.